Store information

Privacy policy

Updated 15 October 2026

This policy explains what personal information Trends By Rashmi collects when you use this website or our boutique services, why we collect it, who we share it with, how long we keep it and the choices you have. It applies to the online store, your account, boutique appointments and custom orders.

1. Who we are

Trends By Rashmi is an Indian clothing and boutique business ("we", "us"). You can reach customer care through the contact form on our Contact page (/contact). We reply personally. For privacy questions or requests, use the contact form and choose "Privacy or my data".

2. Information we collect

Account information: your name, email address, mobile number (optional) and a password, which is stored only as a salted hash. If you use "Continue with Google", we receive your name, email address and a Google account identifier from Google. We record when you accepted our terms and this policy, and whether you chose to receive offers.

Orders: the items you buy, prices, the delivery address and recipient phone you enter, your email and phone for order updates, order status history, and any offer code used. Online payments are processed by Razorpay. We receive the payment status and reference numbers. We do not receive or store your full card number, UPI PIN or net-banking details.

Boutique appointments: the service, preferred date and time, how you want to meet, your name, email, phone and anything you tell us about your idea. If you choose, body measurements and reference photos you upload.

Custom orders: design details, fabric and colour choices, measurements, fitting notes, quotations and payments recorded by our team.

Returns: the reason for your request, your preferred resolution, photos you upload as evidence, and refund or replacement records.

Messages: what you send through the contact form, including any order or booking number.

Saved details: addresses, measurement profiles, your bag and wishlist.

Technical information: cookies that keep you signed in and hold your bag (see our cookie policy at /cookie-policy). To protect sign-in and forms from abuse we count requests per email address and, where available, per IP address; these are stored only as one-way hashes. We do not use analytics, advertising or social-media tracking.

We do not ask for your date of birth or gender, and we do not knowingly collect information about children.

3. Why we use it

To create and secure your account; to take, pay for, deliver and support your orders; to arrange appointments and make custom pieces; to handle returns, refunds and replacements; to answer your messages; to keep the records the law requires, such as tax records; to prevent fraud and abuse; and, only if you opt in, to tell you about new arrivals and offers. We rely on your consent for optional uses, and on providing the service you asked for and our legal obligations for the rest.

4. Who we share it with

We share only what each party needs: Cloudflare, which hosts the website, database and file storage; Razorpay, which processes online payments; Google, only if you choose to sign in with Google; an email delivery provider, when we send account and order emails; courier partners, who receive the recipient name, phone and delivery address; our staff, who see only what their role needs, with sensitive actions logged; and authorities, when the law requires it. We do not sell your personal information. Some of these providers may process data outside India.

5. How long we keep it

Account and saved details: until you delete your account or ask us to. Order, payment, refund, receipt and invoice records: for as long as Indian tax and accounting law requires, even after account deletion; these are then kept linked to an anonymised account. Appointment and custom-order history: kept for our records without your contact details after deletion. Contact messages: up to 24 months. Sign-in sessions expire after 30 days. Photos you upload are deleted when your account is deleted.

6. Your rights and choices

Access: download a copy of your data at any time from Account → Privacy and data. Correction: edit your profile and addresses in your account, or ask us. Deletion: request deletion in Account → Privacy and data; we confirm with you and delete your personal data, except records we must keep by law, which we anonymise. Withdrawing consent: switch off news and offers in your account, and change cookie choices with the "Cookie preferences" link in the footer. This does not affect service messages about your orders and appointments. Nominee: you may nominate someone to exercise these rights on your behalf in case of death or incapacity by writing to us.

Grievances: Complaints are handled by the person responsible for grievances at Trends By Rashmi. Raise one through the contact form on our Contact page (/contact) and choose "Complaint or grievance". We acknowledge every complaint within 48 hours and aim to resolve it within one month of receiving it. If you are not satisfied with our response, you may complain to the Data Protection Board of India.

7. Children

This website is for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

8. Security

Passwords are stored as salted hashes, sessions use secure cookies that scripts cannot read, and staff access is role-based with sensitive changes recorded in an audit log. Location data is removed from uploaded photos. No system is perfectly secure; if a breach affects your personal data, we will inform you and the authorities as the law requires.

9. Changes to this policy

We will post any change here with a new "Updated" date. If a change is significant, we will ask for your agreement again when you next sign in or order.